9 000 people✦77% engagement✦60 → 98 in 3 months✦9 000 people✦77% engagement✦60 → 98 in 3 months✦
Good design makes the result legible
The work works when people choose to take part.
These stories show what happens when the right mechanics, meaningful feedback
and a clear human purpose are connected to the right business signal.
[ CASE / 001 ]FINANCIAL + WELLNESS9 000 STAFF
From limited data to voluntary participation
Fin-Health giant sees companywide increase in engagement.
01 / Challenge
A financial and wellness client needed one platform to run multiple
challenges across financial, physical, social and emotional health.
Strict data-protection rules meant there were no full names, contact
details or demographic data to work with.
02 / Response
We gave people control: participants could create unique names, form their
own teams and invite colleagues. Communication was coordinated closely with
the client so the journey remained clear beyond the platform.
Target engagement39%
→
Next-phase engagement77%
Understanding the participant base—and designing creatively around data
constraints—more than doubled the expected engagement level.
[ CASE / 002 ]CONTACT CENTRE6 ITERATIONS
From adequate performance to personal momentum
Increasing engagement in the contact centre with gamification.
01 / Challenge
Agents worked under constant pressure, yet core performance measures were
unclear, weekly feedback was inadequate and overall job satisfaction sat at
just 60%.
02 / Method
Observation led to ideation, rapid prototyping and direct user feedback.
Six focused iterations shaped clear measures, timely communication and a
rich narrative around individual and team progress.
Engagement before60%
→
After three months98%
Instant feedback made measures specific and objectives personal—while making
every agent’s contribution to the organisation visible.
