Playa
Gamification studio Cape Town / Everywhere

LISTEN / DESIGN / TEST / LEARN / REPEAT

People /before points.

Method state ALWAYS / BETA

Our holistic approach begins—and ends—with the most important component: the player. Technology follows human motivation, never the other way around.

Follow the method
Design with a human centre✦ Prototype the possibility✦ Measure the movement✦ Design with a human centre✦ Prototype the possibility✦ Measure the movement✦

A design discipline, not a bag of tricks

We design for the person inside the system.

Best-of-breed technology and leading design principles combine into a rich, configurable product. But features only matter when they help a real person understand, participate and progress.

[ 02 / EXPERIENCE LAYER ]

Everything the player can see, feel and do.

01 / Identity

Custom designs

A visual layer representing your business, your culture and the people participating.

FIT / CONTEXT
02 / Interface

Widgets

Configurable views of missions, levels, achievements, progress and personal themes.

FIT / PERSON
03 / Insight

Surveys

Quick pulses or long-form surveys revealing strengths, weaknesses and sentiment.

FIT / MOMENT
04 / Community

Activity streams

A consolidated view of action that makes participation social, visible and contagious.

FIT / GROUP
05 / Message

Communication

Targeted, personalised messages shaped around the organisation and its segments.

FIT / SIGNAL
06 / Mastery

Micro-learning

Digestible learning units that build capability with minimal interruption to productivity.

FIT / PACE

[ 03 / UNDER THE SURFACE ]

Powerful engine.
Ready to go.

Continuous learning. Constant improvement. Configured around the behaviours that matter.

BT—01

Behaviour tracking

Define, track and reward the actions critical to business success.

MS—02

Missions

Connect different behaviours into purposeful journeys that unlock progress.

LV—03

Levels

Turn strategic objectives into meaningful short- and long-term goals.

TG—04

Tags

Target metrics, groups, individuals and themes for a personal experience.

[ 04 / A WINNING RECIPE ]

From business goal to sustained innovation.

  1. 01Define the business objectivesWHY
  2. 02Identify your playersWHO
  3. 03Match player with motivationDRIVE
  4. 04Build the gamified experienceMAKE
  5. 05Consider the user journeysMOVE
  6. 06Test the prototypeLEARN
  7. 07Control and adjustLOOP

[ 05 / EXPERIENCE EXPERTS ]

A dedicated team of gamification professionals.

Our solution team brings a particular set of skills together through a shared love of games, systems and human potential.

BUSINESS DIRECTOR PRODUCT OWNER MARKETING MANAGER DESIGNER DEVELOPER COMMUNITY MANAGER
[ NEED TO KNOW MORE? ] METHOD / OPEN

Begin with
the player.

Design the experience HUMAN IN / VALUE OUT